A buck slip is a small printed piece, often measuring 8.5″ x 3.5″ or smaller, that contains a specific sales offer or marketing message. It is like a miniature flyer, designed to grab attention and encourage action.
The term “buck slip” is believed to have originated from the practice of slipping a dollar bill into a piece of mail to ensure attention. Over time, the dollar bill was replaced by a slip of paper, hence the term “buck slip.”
Because of its small size, a buck slip must have a clean and easy-to-understand design. It is usually printed in full color on one or both sides to maximize its impact.
Despite being simple and inexpensive, buck slips are effective marketing tools that can convey important information in a concise and engaging way. They are commonly used in direct mail campaigns, as inserts in packages, or as handouts at events.
How to use Buck Slips?
Buck slips are often used in the following ways:
- As an Insert: They are commonly used as an insert in a mailer or package to convey additional information about a product, service, or promotion. They can also be used to direct recipients to a website or a specific landing page.
- As a Response Form: In direct mail marketing, buck slips can be designed as a response form, with spaces for the recipient to fill in their contact information and respond to an offer or request more information.
- As a Bookmark: In printed materials such as reports or catalogs, buck slips can serve as bookmarks, providing a convenient way for readers to mark their place or refer back to important sections.
- As a Handout: In business meetings or conferences, buck slips can be handed out to provide key information, such as a summary of a presentation or a list of action items.
- As a Reminder: They can also be used internally within a business as a reminder slip, with space for notes or reminders about tasks or appointments.
Buck slips are versatile and can be designed to suit various purposes. They are often printed in full color and can include images, logos, and other design elements to make them visually appealing and attention-grabbing. They can be printed on both sides and can be customized to match a company’s branding and design guidelines.
Overall, buck slips are a cost-effective and practical way to convey information, promote products or services, and engage with customers or clients.
If you have any questions about printing, feel free to reach out to us at 718-928-6888 or submit our quote request form. We’re here to assist you in any way we can.
Take care!
Jeff @ New York Printing Center
