A door hanger is a printed piece, typically rectangular, designed to hang from a door’s knob or handle via a die-cut hole or hook. These hangers are often promotional, boasting colorful graphics on one or both sides of durable cardstock.
Despite its simplicity, a door hanger is a highly effective marketing tool, as it is seen, held, and read. They are also cost-effective, making them a popular choice for consumer marketing. They are often manually distributed to residential homes and apartments, with widespread use and ongoing success.
Moreover, door hangers can be quickly distributed without intruding upon anyone, as there is no need to knock or verbally engage with residents. They remain securely affixed to the door until the homeowner is available to review them.
These hangers are popular across various industries, including landscape services, home remodeling companies, pizza restaurants, and real estate agents, among others. They often include information about the company, products or services, special offers, and a call to action, with options for tear-off coupons, business cards, or response cards.
Beyond commercial use, door hangers are utilized for non-commercial purposes, such as facilitating introductions or announcing events, by organizations like churches and political candidates. They can be customized with any colors, images, or text, and are typically produced as a standard-size rectangle or as a custom size or shape for special needs.
why should i use door hangers?
There are several compelling reasons to use door hangers for marketing:
- High Visibility: Door hangers are impossible to miss, as they are placed directly on the doors of homes or businesses. This ensures that your message will be seen by the intended audience.
- Direct and Personal: Unlike other forms of advertising, door hangers are delivered directly to the target audience, making the message more personal and relevant.
- Cost-Effective: Door hangers are relatively inexpensive to produce and distribute, making them a cost-effective marketing tool for businesses of all sizes.
- High Response Rate: Studies have shown that door hangers have a higher response rate compared to other forms of advertising. This is because they are more likely to be read and retained by the recipient.
- Targeted Marketing: Door hangers allow you to target specific neighborhoods or areas, ensuring that your message reaches the right audience.
- Customizable: Door hangers can be customized with your company logo, branding, and message, allowing you to create a unique and memorable marketing piece.
Overall, door hangers are a highly effective and affordable way to promote your business and reach new customers.
If you have any questions about printing, feel free to reach out to us at 718-928-6888 or submit our quote request form. We’re here to assist you in any way we can.
Take care!
Jeff @ New York Printing Center
